The new University of Florida promotional spot that aired on national television during the football games was produced entirely by the Digital Worlds Institute.

Responding to a request from Dr. Gail Baker, UF Vice President for Public Relations, the Digital Worlds creative team chose special excerpts from the feature movie "DREAM MACHINE" to give a compelling visual overview of UF's dynamic 150 year history. The television spot, which included original 3D computer animation, historic photographs and documentary footage, was composited by Digital Media Producer Joella Wilson to an original soundtrack by James Oliverio.

As part of the University of Florida's 150th Celebration, Digital Worlds worked closely with members of the first graduating class of Digital Arts and Sciences (DAS) students to produce "DREAM MACHINE", which is now running in the new Research, Education and Visualization Environment (REVE) in the newly renovated Norman Gym building. To see "DREAM MACHINE" on the immersive 52-foot wide screen at the REVE, visit www.digitalworlds.ufl.edu for the scheduled showtimes.